Search Engine Optimization (SEO) and Paid Advertising

Research indicates that a high percentage of the developed world is online, so the likelihood that your potential customers, partners, employees, and shareholders are also online is very high. Search engine marketing is not only one of the most popular and fastest growing new marketing channels, it is also the most profitable (compared to other channels, both online and offline, such as email, direct mail and diffusion). Search engine marketing is an excellent avenue for brand building and is a profitable means of generating leads and sales online. If your business doesn't currently have a search engine marketing strategy, you're behind. But don't take our word for it; do an online search for your own company, your competitors and your industry terms and see for yourself.

The benefits of SEM include increased visibility, more targeted traffic, and the ability to track and measure results. SEM can also be a cost-effective way to generate short-term leads and sales.

Neither SEO nor SEM is inherently better than the other. Both techniques can be effective in improving a website's visibility and attracting more traffic. The choice between SEO and SEM depends on various factors such as budget, goals, and target audience.

Yes, SEO and SEM can be used together to create a comprehensive digital marketing strategy. By combining both techniques, businesses can achieve more comprehensive results and address both short-term and long-term goals.

Unless your business is based in a cave and your customers are other cavemen, your business will most likely benefit from some aspect of search engine marketing, whether it's search engine optimization (SEO) or paid advertising. per click (PPC). Regardless of what SEM is hoping to generate—visibility, new hires, strategic partners, investors, leads, or sales—SEM offers an opportunity to improve your results. A quick evaluation on our part will be enough to determine the appropriate strategy.

The results of Google Ads campaigns are easily quantifiable. Our SEM Agency provides detailed monthly reports that will offer you detailed data on the reach and performance of your campaigns.

We use Google Data Studio to show the performance of each and every campaign we manage. We also meet with our clients to assess the impact of the actions taken and improve the performance of the campaigns.

There are many Google Partner Agencies, but it is difficult to opt for one of them, but it shouldn't be.

In general, most SEO/SEM companies do not have professionals with our experience. Larger companies often have junior workers on their payroll who do not have the experience or knowledge necessary to develop projects in highly competitive industries.

We are not an advertising agency that does Google Ads, far from it.

We are a SEO/SEM Agency that has proven professionals in projects of all sizes.

There are some key criteria that should be used when evaluating SEO/SEM Specialist Agencies or Google Ads Specialist Agencies. The following are just a few of the more important ones: length of business, collective industry experience, number of employees, number of clients, size of clients, client and employee turnover, depth and breadth of service offerings, pricing , own services, credibility in the sector, customer testimonials, success stories, philosophy and process. Look at the visibility of the company itself, since the terms related to Google Ads are very competitive, and those of us who obtain good results is because, in addition to working for our clients, we take care of the visibility of our own company. Be sure to ask for references if they don't have testimonials and success stories.

Our SEO/SEM Manager has been exclusively focused on providing digital marketing services to his clients for more than 12 years. We have provided our services to more than 200 clients, from small start-ups to pharmaceutical multinationals.